[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.kssvet.cz\/ftc-rozchod-s-googlem-facebook-se-snazi-obnovit-konkurenci\/#Article","mainEntityOfPage":"https:\/\/www.kssvet.cz\/ftc-rozchod-s-googlem-facebook-se-snazi-obnovit-konkurenci\/","headline":"FTC: rozchod s Googlem, facebook se sna\u017e\u00ed obnovit konkurenci","name":"FTC: rozchod s Googlem, facebook se sna\u017e\u00ed obnovit konkurenci","description":"V\u00a0Evrop\u011b a, \u010d\u00edm d\u00e1l \u010dast\u011bji, tak\u00e9 ve Spojen\u00fdch St\u00e1tech nar\u016fst\u00e1 idea v\u00a0politick\u00fdch a regula\u010dn\u00edch kruz\u00edch, \u017ee je t\u0159eba daleko dramati\u010dt\u011bj\u0161\u00edch<p><a href=\"https:\/\/www.kssvet.cz\/ftc-rozchod-s-googlem-facebook-se-snazi-obnovit-konkurenci\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\">FTC: rozchod s Googlem, facebook se sna\u017e\u00ed obnovit konkurenci<\/span><\/a><\/p>","datePublished":"2020-02-09","dateModified":"2020-02-09","author":{"@type":"Person","@id":"https:\/\/www.kssvet.cz\/author\/#Person","name":"","url":"https:\/\/www.kssvet.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/53fcaa7178df0f37d30678446939b206ab1017330cccbc8c93b5efa33cddcf51?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/53fcaa7178df0f37d30678446939b206ab1017330cccbc8c93b5efa33cddcf51?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"kssvet.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.kssvet.cz\/ftc-rozchod-s-googlem-facebook-se-snazi-obnovit-konkurenci\/","wordCount":815,"articleBody":"V\u00a0Evrop\u011b a, \u010d\u00edm d\u00e1l \u010dast\u011bji, tak\u00e9 ve Spojen\u00fdch St\u00e1tech nar\u016fst\u00e1 idea v\u00a0politick\u00fdch a regula\u010dn\u00edch kruz\u00edch, \u017ee je t\u0159eba daleko dramati\u010dt\u011bj\u0161\u00edch a p\u0159\u00edsn\u011bj\u0161\u00edch prost\u0159edk\u016f, kter\u00e9 jsou pot\u0159ebn\u00e9 pro zab\u00fdv\u00e1n\u00ed se koncentrac\u00ed moci mezi technologick\u00fdmi giganty. V\u00a0\u00fatern\u00ed odpoledne, vedouc\u00ed Komise pro feder\u00e1ln\u00ed obchod Spojen\u00fdch St\u00e1t\u016f uvedl snad poprv\u00e9, \u017ee rozchod a rozd\u011blen\u00ed spole\u010dnost\u00ed by bylo na m\u00edst\u011b.\u00a0Rozd\u011blen\u00ed je potencion\u00e1ln\u00ed \u0159e\u0161en\u00ed. \u00a0Tohle je n\u00e1pad, kter\u00fd hned n\u011bkolik evropsk\u00fdch komisa\u0159\u016f navrhlo p\u0159ed n\u011bkolika lety, av\u0161ak jen p\u00e1r z\u00a0nich je bralo v\u00e1\u017en\u011bji ne\u017e jako pouhou vyjedn\u00e1vac\u00ed pozici. Stanovisko od Feder\u00e1ln\u00ed komise pro obchod a p\u0159edsedy Joe Simonse je v\u0161ak pon\u011bkud odli\u0161n\u00e9.\u00a0Simons uvedl pro Bloomberg, \u017ee rozd\u011blen\u00ed spole\u010dnost\u00ed by mohlo b\u00fdt \u201etou spr\u00e1vnou n\u00e1pravou\u201c, kter\u00e1 by mohla obnovit konkurenci, by\u0165 si nen\u00ed \u00fapln\u011b jist\u00fd v\u00a0tom zkusit n\u011bco takov\u00e9ho, pakli\u017ee to nebude absolutn\u011b nutn\u00e9. Pr\u00e1v\u011b nyn\u00ed Komise pro feder\u00e1ln\u00ed obchod a Ministerstvo spravedlnosti jsou zapojeny v\u00a0\u0161irok\u00e9m hodnocen\u00ed operac\u00ed a podnikatelsk\u00e9ho po\u010d\u00edn\u00e1n\u00ed spole\u010dnosti Google, Facebooku, Apple a Amazonu.\u00a0Odd\u011blen\u00ed Waze a Instagramu. \u00a0Specificky by \u0161lo Komisi pro feder\u00e1ln\u00ed obchod hlavn\u011b o \u201ezru\u0161en\u00ed akvizic\u201c jako nap\u0159\u00edklad se stalo Waze (spadaj\u00edc\u00ed pod Google), Whatsapp, Instagram (Facebook) a dal\u0161\u00ed. N\u011bkte\u0159\u00ed toti\u017e maj\u00ed pocit, \u017ee to, \u017ee Facebook p\u0159id\u00e1v\u00e1 jeho vliv do Whatsapp a Instagramu, je sou\u010d\u00e1st\u00ed snah o u\u010din\u011bn\u00ed regul\u00e1tor\u016fm daleko obt\u00ed\u017en\u011bj\u0161\u00ed jak\u00e9koliv odd\u011blov\u00e1n\u00ed.\u00a0Odli\u0161n\u011b od tohoto stanoviska, v\u010derej\u0161\u00ed r\u00e1no v\u00edce ne\u017e dvacet evropsk\u00fdch webov\u00fdch str\u00e1nek vyhled\u00e1vaj\u00edc\u00ed pr\u00e1ci poslalo spole\u010dn\u00fd dopis Evropsk\u00e9 Komisi, jako p\u0159edpov\u011b\u010f form\u00e1ln\u00edm st\u00ed\u017enostem. Argumentuj\u00ed t\u00edm, \u017ee vlastn\u00ed odpov\u011bdn\u00ed ok\u00e9nko spole\u010dnosti ve vyhled\u00e1v\u00e1n\u00ed po\u0161kozuje konkurenci a \u0161kod\u00ed jejich provozu a zisk\u016fm. Tato kritika byla tak\u00e9 vyu\u017eita hned n\u011bkolika pr\u016fmyslov\u00fdmi konkurenty, v\u00a0segmentech, kter\u00e9 se rozkl\u00e1daj\u00ed od nakupov\u00e1n\u00ed a\u017e po m\u00edstn\u00ed vyhled\u00e1v\u00e1n\u00ed a cestov\u00e1n\u00ed.\u00a0Pokuty m\u011bly minim\u00e1ln\u00ed dopad. \u00a0Evropsk\u00e1 Komise uvalila pokutu spole\u010dnosti Google na v\u00edce ne\u017e dev\u011bt miliard dolar\u016f hned ve t\u0159ech odd\u011blen\u00fdch antimonopoln\u00edch p\u0159\u00edpadech od roku 2017. Facebook byl ned\u00e1vno pokutov\u00e1n p\u011bti miliardami dolar\u016f za poru\u0161en\u00ed z\u00e1sah soukrom\u00ed a bezpe\u010dnosti dat Komisi pro feder\u00e1ln\u00ed obchod. Av\u0161ak i tyto masivn\u00ed pokuty m\u011bly mal\u00fd \u010di \u017e\u00e1dn\u00fd dopad na ob\u011b dv\u011b spole\u010dnosti a trh je set\u0159\u00e1sl jako nic.\u00a0Av\u0161ak v\u00a0Evrop\u011b je nucen Google u\u010dinit hned n\u011bkolik r\u016fzn\u00fdch zm\u011bn v\u00a0jeho opera\u010dn\u00edch praktik\u00e1ch. Nap\u0159\u00edklad Google bude muset brzy nab\u00edzet u\u017eivatel\u016fm opera\u010dn\u00edho syst\u00e9mu Android v\u00a0Evropsk\u00e9 Unii volbu internetov\u00fdch vyhled\u00e1va\u010d\u016f, kdy\u017e si budou nastavovat nov\u00fd telefon. Av\u0161ak toto \u0159e\u0161en\u00ed se uk\u00e1zalo b\u00fdt jako kontroverzn\u00ed, nebo\u0165 jak uk\u00e1zala n\u00e1prava u nakupovac\u00edch srovn\u00e1va\u010d\u016f, nic z\u00a0toho nefunguje tak, jak by m\u011blo, u\u017e p\u0159ed dv\u011bma lety.\u00a0Google pop\u0159el, \u017ee by jak\u00e9koliv jeho \u010diny byly po\u0161kozuj\u00edc\u00ed nebo protikonkuren\u010dn\u00ed a odvolal se proti rozhodnut\u00ed a pokut\u00e1m Evropsk\u00e9 komise. Spole\u010dnost uv\u00e1d\u00ed, \u017ee jej\u00ed inovace jsou jenom prosp\u011b\u0161n\u00e9 pro z\u00e1kazn\u00edky, co\u017e je ur\u010dit\u011b p\u0159esn\u00e9. Av\u0161ak jak Evropan\u00e9, tak ameri\u010dt\u00ed regul\u00e1to\u0159i hledaj\u00ed daleko \u0161ir\u0161\u00ed dopad na trh produkt\u016f a aktivit spole\u010dnosti.\u00a0Pro\u010d by n\u00e1s to m\u011blo zaj\u00edmat. \u00a0N\u011bkdy v\u00a0pozdn\u00edch m\u011bs\u00edc\u00edch roku 2012 Komise pro feder\u00e1ln\u00ed obchod uvedla, \u017ee neexistuje dostatek d\u016fkaz\u016f, kter\u00e9 by prok\u00e1zaly \u201evyhled\u00e1vac\u00ed monopol\u201c, kdy Google up\u0159ednost\u0148oval jeho vlastn\u00ed prost\u0159edky a majetek oproti jeho konkurent\u016fm.\u00a0 Evropa ale za\u0161la d\u00e1l a chytila se vlajky antimonopoln\u00ed a zah\u00e1jila hned n\u011bkolik vy\u0161et\u0159ov\u00e1n\u00ed, jejich\u017e v\u00fdsledkem bylo uvalen\u00ed pokut a penalizac\u00ed.\u00a0Nyn\u00ed se politick\u00e9 klima ve Spojen\u00fdch St\u00e1tech op\u011bt zm\u011bnilo a je tu daleko \u0161ir\u0161\u00ed shoda jak mezi demokraty, i mezi republik\u00e1ny, \u017ee je t\u0159eba nov\u00e9 kolo vy\u0161et\u0159ov\u00e1n\u00ed a drobnohledu nad velk\u00fdmi technologick\u00fdmi spole\u010dnostmi. Tyto vy\u0161et\u0159ov\u00e1n\u00ed pr\u00e1v\u011b nyn\u00ed prob\u00edhaj\u00ed.\u00a0Doned\u00e1vna tu byl nedostatek filosofick\u00e9 shody mezi evropsk\u00fdmi a americk\u00fdmi regul\u00e1tory. Nyn\u00ed to vypad\u00e1, \u017ee se objevuje daleko \u0161ir\u0161\u00ed soulad, kter\u00fd by mohl znamenat siln\u011bj\u0161\u00ed regula\u010dn\u00ed akce. Av\u0161ak minim\u00e1ln\u011b se r\u00e9torika okolo potenci\u00e1ln\u00edch n\u00e1prav zase roz\u0161\u00ed\u0159ila.                                                                                                                                                                                                                                                                                                                                                                                        1\/5 - (1 vote)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"FTC: rozchod s Googlem, facebook se sna\u017e\u00ed obnovit konkurenci","item":"https:\/\/www.kssvet.cz\/ftc-rozchod-s-googlem-facebook-se-snazi-obnovit-konkurenci\/#breadcrumbitem"}]}]